GGLO announces a completely revamped website, designed from the ground up to be reflective of the firm’s values and character. The new site features an intuitive design and several innovations that will make using the site an enjoyable experience, such as a redesigned portfolio section, a powerful search tool and, in the near future, a portal for client and employee access to shared project information.
The firm’s hallmark—an integrated approach to design—is a clear statement on the new site. GGLO has understood the advantages to a more holistic approach to their work for years, and both the organization of the site and the information on the site support this concept.
Another goal of the site is to push the personality and character of the firm forward. Many firms bury their people deep within the site, choosing to focus only on their design products.
“Initially, Clients choose to work with us because of our past success and our reputation,” states Jeff Foster, Principal at GGLO. “They come back because of our people. The quality of the experience of working together is as important to us as the work itself.”
A new, behind-the-scenes content management system (CMS) gives GGLO the power to change any aspect of the site quickly and easily. The new GGLO blog, called the “GLOG”, provides an additional forum for discussion and comment.
Mark Wainwright, Marketing Manager at GGLO, loves the new power and flexibility with the site. “During the last wave of website design, many firms created full-blown Flash sites that were neither flexible nor search engine-friendly. Our new site is bigger, easy to update, loads faster, and is literally tied into search engines.